Philosophy

We make wines that compliment a contemporary lifestyle and have an uncompromising attitude towards over-delivering quality whilst remaining relevant in a highly competitive market. Only great fruit can make great wine. No amount of trickery can force ordinary grapes to perform above themselves. A grower with commitment is as vital as a winemaker with knowledge and experience.

Initially we work on the selection of vineyard site, vine clone selection and vineyard architecture. Then we enhance the inherent grape quality at every step of the winemaking process. This care delivers true varietal flavor in every bottle of wine.

Our winemakers love the great fruit that exemplifies wines from the Murray Darling. Attention to detail and the unique winemaking practice that we encourage enhances these characters. Using our skill and state of the art technology we can retain natural grape aromas, flavours and freshness. The only catch is that these are hardly the rules for a standard code or a manual. They're values and instincts to be learned and developed and are treasured by certain people, our viticulturalists and winemakers.

A good winery and winemaking team are judged, not so much by their finest wine, but by their humblest: This is the wine that has to impress for its character, generosity and authenticity. It's these same qualities that then translate to value - and that's ultimately the consumer's judgement.

Australia's major winemakers draw fruit from the Murray-Darling because the resulting wines are just what the consumer wants; approachable, flavoursome and fruit driven with good balance. Most varieties excel here in North West Victoria and we are lucky because the famous four; Shiraz, Chardonnay, Cabernet Sauvignon and Merlot all perform exceedingly well. Contemporary styles like Viognier, Sauvignon Blanc and Petit Verdot are made at Qualia Wine Services and recently our winemakers have also enjoyed making alternative varieties such as Pinot Grigio, Sangiovese.